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Nick Faldo’s Viewers’ Guide to the 2013 U.S. Open - Sir Nick Faldo/Faldo Enterprises

Initiative title:

Nick Faldo’s Viewers’ Guide to the 2013 U.S. Open Golf Championship

Published for:

In cooperation with Sir Nick Faldo/Faldo Enterprises, CW Publishing Group produced Nick Faldo’s Viewers’ Guide to the 2013 U.S. Open Golf Championship.

Distribution:

Targeting a core readership of affluent corporate golfers, 500,000 copies of the Viewers’ Guide were distributed to subscribers of The Wall Street Journal in top national golf and luxury markets.

Objective:

Established in 1895, the U.S. Open Golf Championship has afforded fans countless memories throughout its history. The 2013 U.S. Open Golf Championship took place at the storied Merion Golf Club in Ardmore, PA, June 10-16. The Viewers’ Guide was distributed at the start of the tournament for fans of the event.

Initiative description:

The deluxe magazine – featuring first-rate editorial by world-renowned golf legend Nick Faldo and esteemed sports journalists, along with captivating images of the spectacular event and venue – is a commemorative keepsake of the prestigious tournament.