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Heart Health Matters: Your Guide to Heart-Healthy Living - American Heart Association

Initiative title:

Heart Health Matters:  Your Guide to Heart-Healthy Living

Published for:

In cooperation with the American Heart Association, and as part of the American Heart Association’s Major Awareness Campaign, CW Publishing Group produces Heart Health Matters.

Distribution:

One million copies of Heart Health Matters are distributed as a magazine insert through newspapers in the top 10 DMAs where heart medication prescriptions are filled. Distribution occurs during February, which is American Heart Month.

Objective:

Approximately 82 million Americans have some form of heart or cardiovascular disease, and each year more than 600,000 Americans die of heart disease, making it the number one cause of death for both men and women in the U.S. Some conditions as well as lifestyle factors can put people at a higher risk for developing heart disease. The good news is that everyone can take steps to reduce their risk of heart disease and heart attacks by addressing such risk factors.

Initiative description:

Heart Health Matters educates a consumer audience of more than one million on heart diseaseincluding how to prevent and manage risk factors with a heart-healthy lifestyle.