You & Your Family: For Expectant Parents - American Medical Women's Association

Initiative title:

You & Your Family: For Expectant Parents

Published for:

You & Your Family is a title owned by the CW Publishing Group and endorsed by the American Medical Women’s Association.

Distribution:

Over one million copies of You & Your Family are published twice a year and distributed through a network of 31,000 board-certified Obstetricians and Gynecologists throughout the United States, representing approximately 94% of this sector of physicians.

Objective:

Our aim was to create a voucher-style magazine that combined an incentive and benefits program specifically to add value to expectant mothers in the care of physicians across the United States. The title has been an enormous success and marked CW’s first foray into the U.S. market, sealed today with a full-service custom publishing house based in offices in the heart of Manhattan. You & Your Family combines editorial information for expectant mothers with a comprehensive collection of valuable benefits from carefully selected partners. The overall editorial content and benefits cover every aspect of pregnancy, from preparing for pregnancy through new parenthood.

Initiative description:

You & Your Family is an incentive and benefits program for expectant mothers in the care of physicians across the US. It combines information relevant to a target market followed by money-saving offers and benefits. The editorial section is presented as magazine-style articles on topics ranging from preparing for pregnancy, birthing options, healthy eating and exercising, to managing the extended family. Reviewed and endorsed by the American Women’s Medical Association (AMWA), all advertising and editorial content is also assessed by an independent panel of accredited physicians.

Testimonial:

“You & Your Family is terrific! Orange Coast Women’s Medical Group physicians give out approximately 300 copies a month to expectant mothers, who really appreciate the sound, easy-to-read medical advice and the money-saving offers on products for their growing families.” Dr. Ann Marie Raffo, Orange Coast Women’s Medical Group, Laguna Hills, CA