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The Gary Player Viewers’ Guide to the Masters - Black Knight International/The Gary Player Group

Initiative title:

The Gary Player Viewers’ Guide to the 2014 Masters Tournament

Published for:

In cooperation with Black Knight International/The Gary Player Group, CW Publishing Group has produced The Gary Player Viewers’ Guide to the 2014 Masters Tournament.

Distribution:

Targeting a core readership of corporate golfers, 500,000 copies of the Viewers’ Guide are distributed to subscribers of The Wall Street Journal in top national golf and luxury markets, to coincide with the event held at Augusta National Golf Club.

Objective:

Started in 1934 by Clifford Roberts and Bobby Jones, today the Masters is the first of the four major championships in professional golf to be played each year. The Masters has played a valued role in the career of Gary Player, who donned the green jacket in 1961, 1974 and 1978, with the 2014 tournament celebrating the 40th anniversary of his second Masters victory. The golf legend adds more than a few notes, quotes and anecdotes to the Viewers’ Guidefor players and fans alike.

Initiative description:

The deluxe magazine, which features first-rate editorial by golf legend Gary Player and esteemed sports journalists, along with captivating images of the event and venue, is a commemorative keepsake during the tournament and beyond.